The #coquette trend, which is TikTok’s most recent viral trend, is sweeping social media and celebrating today’s version of flirtatious, delicate, and ultra-feminine style. As a humorous acceptance of femininity, people are decorating a variety of objects—from puppies and half-melted ice to biceps and burgers—with pink ribbons. This piece explores the psychology of this movement and how it empowers and allows for self-expression for people, especially women.
The Evolution of The Coquette Trend
The coquette aesthetic—which features chiffon, lace, and pastel colors—is not something that is new. Its roots are in historical fashion, which spans two centuries. Victorian lace, Regency-era materials, and 18th-century corsets are all incorporated into its designs. Dr. Serena Dyer, a fashion historian, highlights the history of the coquette aesthetic over time and highlights that women utilizing fashion for self-empowerment is not a fresh concept.
Empowerment Through Self-Expression
At its foundation, the coquette trend is about people reclaiming traditionally feminine qualities of themselves and expressing themselves genuinely, all while avoiding social pressure to fit in. Users that embrace coquette attire, like Amira Mohamed, express their sentiments of confidence by pointing out that it makes them seem serious even though their interests are typically associated with girly things. This pattern denotes a change in attitude toward valuing and accepting the various ways femininity is expressed.
The coquette movement emerges from a changing cultural environment in which people who used to feel self-conscious about pursuing stereotypically girlie interests now find support on TikTok. Users of the platform intentionally reject the limited definitions that once defined what it meant to be feminine by playfully questioning conventional concepts of femininity and beauty standards. This movement against stereotypes sends a strong message that expressing one’s feminine side is nothing to be embarrassed of, which in turn promotes self-acceptance and a sense of freedom.
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