The K-pop star Lisa of BLACKPINK is in a state of ambiguity as her contract with YG Entertainment is about to expire. Lisa’s career trajectory may change as a result of recent events, such as the departure of her manager plus her contract negotiations with YG.
An announcement from YG Entertainment
On November 14, YG Entertainment revealed that choices about BLACKPINK members’ re-contracts, including Lisa’s, would be announced later. This announcement is made as the group’s contract, which expires in August 2023, remains unknown.
Manager’s departure
A further twist to the tale came when Lisa’s manager, Alice Kang, changed her LinkedIn page to reflect her October exit from YG Entertainment following an impressive five-year run. With the resignation of her manager, there was increased conjecture about Lisa’s possible departure from the agency following the announcement.
Brand Fallout and Social Media Resilience
The situation intensifies as Lisa’s Weibo account is suspended, purportedly because she broke rules after performing at Crazy Horse in Paris. Chinese celebrities who were present at the occasion have also been influenced by the event in addition to Lisa. Removing Lisa’s posts from their Chinese social media profiles, major companies like BVLGARI and CELINE hinted at possible ramifications from the scandal. To emphasise how serious the matter is, the CEO of BVLGARI even removed a picture of the idol. Lisa maintains a strong social media presence in spite of these obstacles; at 98.7 million, her Instagram following is getting close to the 100 million milestone.
Lisa’s journey takes a new turn as her admirers wait for official word on her contract status and work through the management changes. Lisa’s social media tenacity mirrors the constant love she still gets. The K-pop fandom is still on edge, waiting for news that will determine Lisa’s next move in her career.
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