Blackpink’s outstanding member Jennie announced the creation of her own label, OA (ODD ATELIER), marking a huge milestone in her career. This announcement has left BLINKS buzzing with enthusiasm. Fans might have felt a little bit of anticipation, but don’t worry—Jennie is still a crucial member of Blackpink.
Strong Announcement on Instagram
With over 82 million followers on Instagram, the Kpop star announced the launch of OA on December 24 at 12:00 local time in South Korea. In a matter of hours, the @oddatelier account had gathered half a million followers. The statement, which included three eye-catching images of Jennie, signaled the start of her “solo journey.”
OA: An Unconventional Space—ODD ATELIER
Jennie established a creative space in November 2023, which is represented by the label OA, which stands for ODD ATELIER. OA, which describes itself as a place that seeks to develop new things in a creative way that is different from the typical or anticipated, gives her artistic activities a thrilling new depth. Since “atelier” means “workshop” in French, the English translation of the brand name refers to an “odd workshop,” which is a perfect fit for its inventive approach.
The news has caused BLINKS, who fervently support her fresh beginnings, to experience a surge of emotions. Being a key component of Blackpink, her OA independent journey creates opportunities for singular and offbeat endeavors. The inventive projects and artistic activities that Jennie will release under her solo label are much anticipated by her fans.
A thrilling new phase in Jennie’s journey
While her solo endeavor adds an interesting chapter to her already excellent career, Blackpink as a group continues to thrive. She sets out on a path of self-expression as an artist and businesswoman, promising novel and eye-catching contributions to the entertainment industry. The establishment of OA signifies more than just a label; it’s an expression of Jennie’s creative energy and dedication to discovering the remarkable. BLINKS from all around the world are eager to see what genius Jennie will unleash in her “odd workshop.”
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